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Gene Domecus

Truth be known, my affinity for Finance and Operations started in the 5th grade when I was tapped to manage the summer camp snack shop.  With negative working capital derived from parental deposits paid in advance, I ran the books via manual ledger, created forecasts for best-selling items, was responsible for pricing and procurement from a diverse supply chain, and topped it all off with marketing and customer service. 

Never did I plan of being a CFO, but here we are, the signs were definitely there.

A native of San Francisco, I graduated with a BA from the University of the Pacific and later an MBA from Santa Clara University, and built a career with 35+ years of operating experience that landed me at Freestyle.  Along the way I spent 24 years at Macys – first as a Buyer (Diamonds) and then scratched the entrepreneurial itch as one of the five founding members of in 1998, eventually being named CFO in 2003. 

What followed was a series of venture-backed consumer ecommerce and marketplace start-ups where I thrived with teams of hard-working smart people trying to change the world, often making it up as we went.  As CFO and COO, I’ve contributed to growth from $0 to almost $1B and everything in between.  First, as CFO/COO at Bella Pictures, a bridal photography marketplace (acquired by CPI), then CFO at Rafter (DBA Bookrenter) a college textbook rental business, COO/CFO at Blurb, a leader in self-publishing and print-on-demand photobooks with global distribution (acquired by RPI) and finally as CFO of Peerspace, a marketplace for short-term event space rental in the US, expanding into Canada.

When offline, I enjoy relaxing with my wife, three adult children and let’s just say, one opinionated Corgi.  My favorite pursuits include dogs, theatre, music, art, cooking and wine, not necessarily in that order.  There’s nothing better than preparing a multi-course wine maker’s dinner with friends and family enjoying a boisterous discussion of current events, trying very hard (and usually failing) to avoid politics.